Thursday, January 20, 2011

Prime Example of a Great Pitch for Crowdsourcing

So I'm an audiophile. I love all kinds of music and I'm subscribed to a few of my favorite musician's mailing lists. Yesterday I received an e-mail blast from Jersey-based singer/songwriter Nicole Atkins. The message was simple. If you want to see us on tour, give us money on our Kickstarter page.

So, being both a fan and a recent convert of crowdsourcing, I went to look at the page. Whoever Ms. Atkins has marketing her has the pitch/video down to a science.

I wanted to post the link as a great example of an excellently-set up page. The video has a fun concept, the pitch is solid and the amenities for donation were awesome. They played up to their fans and that's a great lesson to learn from.

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